Mida Assets Public Co. Ltd. engages in the sale and hire purchase financing for electrical appliances. It operates through the following segments: Hire Purchase Business; Real Estate Development; Hotel Operation; Golf Course; Agency for Sale Real Estate; and Advertising, Public Relation, and Events Services. he company was founded by Kamol Ieosivikul and Thanes Diloksakayavitoon on September 12, 1991 and is headquartered in Bangkok, Thailand.