Great Eastern Holdings Ltd. engages in the provision of insurance services. It operates through the following segments: Life Assurance, Non-Life Insurance, and Shareholders. The Life Assurance segment provides life insurance, long-term health, and accident insurance, annuity business written, and unit-linked business. The Non-Life Insurance segment offers short term property and casualty contract. The Shareholders segment includes fund management services. The company was founded in 1908 and is headquartered in Singapore.