ASMALLWORLD AG operates a group of business that collectively forms a travel and lifestyle ecosystem, catering to the needs of the discerning traveler. It operates through the Subscriptions and Services segment. The Subscriptions segment allows members to use one of services for a predefined period of time (usually a year), for which members will pay a membership fee. The Services segment features traditional cost-plus economics, where margins are more stable, related to scale. The company was founded in 2004 and is headquartered in Zurich, Switzerland.