PUM fundamentals
Key facts
Puma SE engages in the development and sale of sports and sports lifestyle products, which includes footwear, apparel, and accessories. The firm brands include puma, cobra golf, and stichd. It operates through the following geographical segments: Europe, EEMEA (Eastern Europe, Middle East, Africa, India, Southeast Asia, and Oceania), North America, Latin America, Greater China, Rest of Asia Pacific (excluding Greater China, Southeast Asia and Oceania), and Stichd. The company was founded by Rudolf Dassler on October 1, 1948 and is headquartered in Herzogenaurach, Germany.
Valuation
Fundamental metrics to determine fair value of the stock
Growth and Profitability
Company’s recent performance and margins
Dividends
Dividend yield, history and sustainability
Financial health
Financial position and solvency of the company