People.cn Co., Ltd. engages in the provision of integrated network media. It focuses on news gathering, online reviews, online interviews, community interaction, live video, mobile internet, and news reporting. Its business includes advertising and publicity services, mobile value-added services, information services, and technical services. The advertising business provides customers and advertisers involved in finance, real estate, food, home appliances, communication, and other industries. The mobile value-added services offers mobile phone audio-visual program content services, including information network transmission audio-visual program. The information services include telecommunications and information services, and internet news information service. The technical services provide users with site construction, hosting, network access, product development and a number of professional and technical services. The company was founded on February 6, 2005 and is headquartered in Beijing, China.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company