Chinese condiments market is HUGE !!!Read this latest article
As Chinese, my wife and I eat this every now and then especially with porridge. They have many varieties available in the supermarket, spicy and non-spicy. Much like the West who likes to eat pickles and olives, this zha cai is a local delicacy in China.
And with the inflationary costs of raw materials, we can expect a higher demand of this staple product (Winter now in China) and people switching to eat more hot food like soup and porridge.
Let's see its performance down the road...