Joy Kie Corp. Ltd. engages in the design, research, development, production and sale of complete bicycles, bicycle components and related derivative products. Its products include children's bicycles, adult bicycles, power-assisted electric bicycles and accessories. The company was founded by Zheng Li, Li Ya Han, Yu Guang Li and Zhi Yong Lu on October 6, 2000 and is headquartered in Hangzhou, China.