Riding on the middle income group in China 40% market share in China A staple ingredient in the Chinese Cooking culture Popular household brand - Golden Dragon Here is how it looks like Now as middle income group in China keeps growing, the choice of oil selection becomes more apparent as well. Now, they can afford better quality, better brand image and Golden Dragon brand has earned that over the years . If you have been following me, I talk about the importance of stickability in a brand or company that I like to invest in, such as Tencent for games, Meituan for food delivery, Haier for appliances, etc. The more they use on a daily basis, the more entrenched is the habit and the harder it becomes for them to switch. That is a competitive advantage that competitors will have a hard time trying to steal their market share. With a strong parent company like Wilmar International , it is well poised to make stellar performance in the years to come. Wait for pullback and go long.Longby dchua1969Updated 222