DISCOUNT revenue for the last year amounted to 16.07 B ILS, the most of which — 6.96 B ILS — came from its highest performing source at the moment, Households, the year earlier bringing 4.97 B ILS. The greatest contribution to the revenue figure was made by Israel — last year it brought DISCOUNT 14.70 B ILS, and the year before that — 11.60 B ILS.