Softstar Entertainment, Inc. engages in the development, design, and sales of online games and game software. It operates through the following segments: Operating Department, Research and Development and Licensing Department, Electronic Products Department, and Beauty Products Department. The Operating Department segment is involved in the researching, licensing, and sales of products. The Research and Development and Licensing Department segment focuses on the licensing and sales of products in Mainland China. The Electronic Products Department segment manufacture and design electronic products. The Beauty Products Department segment refers to the sales of beauty and skincare products. The company was founded on August 3, 1998 and is headquartered in Taipei, Taiwan.