SHIFT, Inc. engages in the provision of software testing services. It operates through the Enterprise Market and Entertainment Market segments. The Enterprise Market segment offers general software quality assurance services for business and information systems of finance, distribution, manufacturing, and telecommunication companies. The Entertainment Market segment covers general software quality assurance services for companies that provide entertainment through mobile, social, and consumer games. The company was founded by Masaru Tange on September 7, 2005 and is headquartered in Tokyo, Japan.