NISHIMATSUYA CHAIN Co., Ltd. engages in the operation of specialty chain stores that sells baby-related products. It operates through the following business divisions: Children's Clothing, Childcare and Clothing Accessories, Baby and Maternity Goods, and Others. The Children's Clothing division retails baby, boys, and girl's outwear, underwear, and pajamas. The Childcare and Clothing Accessories division supplies milk formulas, weaning products, hygiene supplies, bedding, sleeping tools, strollers, baby car seats, chair racks, walkers, hats, shoes, toys, and gift sets. The Baby and Maternity Goods division offers newborn clothing and maternity supplies and shrine clothes. The Others division includes vending machine operations. The company was founded by Yoshihiro Mori and Mitsuru Mori on October 3, 1956 and is headquartered in Himeji, Japan.