Aritzia, Inc. engages in the design of apparel and accessories for its collection of fashion brands. Its brands include Wilfred, Babaton, Tna, Wilfred Free, Sunday Best, Le Fou Wilfred, Denim Forum, Little Moon, and The Group by Babaton. It operates through Canada, and United States geographical segments. The company was founded by Brian Hill in 1984 and is headquartered in Vancouver, Canada.