Hasbro is basically destroying the most valuable intellectual rights they own. They have been on a downward spiral for several years now. The customer base is confused because Hasbro (via wizards of the coast) is barraging them with meaningless and redundant products.
I would stay away from this stock, the decisions the company makes are poor, and they refuse to acknowledge the uproar in the player and collector base for their most valuable brand, Magic: The Gathering.
From a risk reward standpoint, entering in a short now is a good idea, because Hasbro's numbers are being propped up by Christmas. Q1 for Hasbro might get ugly.