APM fundamentals

ad pepper media International NV is an investment holding company, which engages in the provision of digital marketing services and technology solutions. The firm also offers display, lead generation, email, search engine, and affiliate marketing services as well as semantic targeting, ad serving, and electronic customer relationship management technology solutions to media agencies, advertisers, and publishers. It operates through the following segments: Ad Pepper, Webgains, and Ad Agents. The Ad Pepper segment works with customers to develop online marketing strategies. The Webgains segment designs local and international campaigns. The Ad Agents segment operates as a performance marketing agency, which provides personalized advice and support services. The company was founded by Ulrich Schmidt and Michael Alexander Carton in February 1999 and is headquartered in Nuernberg, Germany.