Hawesko Holding SE engages in the trade, sale, and distribution of wines, champagnes, and other alcoholic drinks to consumers and resellers. It operates through the following segments: Retail, Business-to-Business (B2B), E-commerce, and Miscellaneous. The Retail segment includes multi-channel trading concepts primarily in the form of wine-shop retailers, along with a smaller share of e-commerce sales. The B2B segment is composed of business activities with retailers, and wines and champagnes sold by distance selling and by an organization of trade representatives. The E-commerce segment covers all formats for online trading in the group. The Miscellaneous segment represents central group functions. The company was founded by Peter Margaritoff in 1964 and is headquartered in Hamburg, Germany.