“Well, that is kind of true. The average investor (man or woman) will have the tendency to follow the crowd, also known as “herd mentality.” So, they’ll be buying at higher prices, and selling after general sentiment would have affected prices. This is where we’d like to differentiate investing based on “information” and “sound.” The average Joe/Jane will most likely not have access to better information than large financial institutions participating in markets. Their decisions will be based on information readily available online, and accessible to millions of participants.”
Ray Dalio