Alta Global Group Ltd. engages in martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. It services Trainalta.com powered by the alta community platform, offers martial arts and combat sports programs such as the warrior ptraining program and UFC fit program, supported by strategic partnerships with gyms, coaches, athletes, and influencers to facilitate effective communication, curated content, and easy onboarding. The Underground & mixedmartialarts.com has been a pivotal force in MMA, and with its integration into the alta global group following the acquisition of mixedmartialarts.com portfolio significant strength, leveraging mixedmartialarts.com. Hype is a subscription-based mobile marketing platform designed to help small businesses grow in today’s age of social media and Steppen innovates the fitness industry by aggregating content creators and crafting tailored fitness programs for generation Z. The company was founded by James Fleet, Nick Langton, John Kavanagh and Conor McGregor on March 27, 2013 and is headquartered in Sydney, Australia.