Multi Group SA engages in the wholesale and distribution of computer supplies and electronic products. The firm's brands include Atrio, Multikids, Mimo, Multilaser Saude, and Oba Box. It operates through the following segments: Mobile Devices, Office and IT Supplies, Home Electric Products, and Kids and Sports. The Mobile Devices segment is composed of electronic devices such as smartphones, notebooks, and tablets aimed at large retail chains and corporate customers. The Office and IT Supplies segment consists of computer peripherals, office supplies, and Internet and security equipment sold in small retail stores. The Home Electric Products segment refers to small appliances, products from the audio and video line, and healthcare products sold in large retail stores and drugstore chains. The Kids and Sports segment pertains to light and heavy childcare products, fitness equipment, toys, and products for pets sold in specialized retail stores. The company was founded by Israel Ostrowiecki in 1987 and is headquartered in Sao Paulo, Brazil.