T4F Entretenimento SA engages in the management, promotion, and organization of performances and events. It operates through the following segments: Event Promotion, Ticketing, Food, Beverage, and Merchandise Sales, Venue Operations, and Sponsorships. The Event Promotion segment advertises live concerts, stage plays, and exhibits. The Ticketing segment purchases tickets over the Internet, by phone, or at the firm's physical points of sale. The Food, Beverage, and Merchandise Sales segment sells foods, beverages, and merchandise in its venue, as well as at events produced in third-parties' venues. The Sponsorships segment provides solicitations. The company was founded by Fernando Luiz Alterio in 1983 and is headquartered in São Paulo, Brazil.