Fluidra SA engages in the business of holding and using equity shares, securities, and other stock; and advising, managing, and administering the companies in which the company holds an ownership interest. It operates through the following segments: Europe, Middle East, and Africa (EMEA); North America; Operations; and Asia-Pacific (APAC). The EMEA segment includes mature markets showing more modest growth and a larger market share where the strategy is to improve profitability through operating leverage and also other emerging markets with higher growth expectations. The North America segment focuses on increasing market share in the largest global pool market, taking advantage of growth in the smart pool market, customer loyalty, and a wider range of products. The Operations segment offers increasing cost efficiency through the rationalization of production plant structure, improving quality, demand planning, and the optimization of industrial assets. The APAC segment is involved in mature markets with more moderate growth but lower market share than in the European markets and emerging markets with higher growth expectations due to new swimming pool construction and a greater focus on public swimming pools in the Asian markets. The company was founded in 1969 and is headquartered in Sant Cugat del Valles, Spain.
