ASA International Group PLC engages in the provision of microfinance investment services. It operates through the following segments: West Africa, East Africa, South Asia, South East Asia, and Holding and Other Non-Operating Entities. The West Africa segment includes Ghana, Nigeria and Sierra Leone. The East Africa segment refers to Kenya, Uganda, Tanzania, Rwanda and Zambia. The South Asia segment focuses on India, Pakistan and Sri Lanka. The South East Asia segment operates in Myanmar and the Philippines. The Holding and Other Non-Operating Entities segment involves the holding entities and other entities without microfinance activities. The company was founded by Dirk M. Brouwer and Mohammed Shafiqual Hoque Choudhury in April 2007 and is headquartered in Mohammadpur, Bangladesh.