Seeing Machines Ltd engages in the provision of computer vision technologies. The firm specializes in computer vision algorithms that track eye gaze, head position, and pupil size to detect driver drowsiness, distraction, and microsleep events which reduces transport related accidents. It operates through the following segments: Original Equipment Manufacturer (OEM), Aftermarket, and Other. The OEM segment includes the Automotive and Aviation business units which generate largely license based revenue. The Aftermarket segment consists of the Fleet and Off-Road business units, which generate revenue from customers who retro-fit Seeing Machines technology into commercial vehicles. The company was founded by Timothy Edwards, Sebastien Rougeaux, Alexander Zelinsky, and Jochen Heinzmann on July 24, 2000 and is headquartered in Fyshwick, Australia.