DigiTouch SpA operates as a holding company, which engages in the digital advertising business. It operates through the following business divisions: DigiMob, Performedia, and Audiens. The DigiMob division provides independent concessionaires for advertisements in mobiles and new devices. The Performedia division, through the subsidiary Performedia Srl, deals with the purchase of advertising space on behalf of its clients, the creation of online performance-based advertising campaigns and the strategic consulting for online and offline media planning. The Audiens division, through the subsidiary Audiens Srl, operates as a mobile data profiler that collects and examines socio-demographic and behavioral data of mobile users from mobile operators for the benefit of advertisers. The company was founded by Gianni Matera on March 12, 2007 and is headquartered in Milan, Italy.
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