comScore, Inc. is a global information and analytics company, which engages in the measurement of audiences, consumer behavior, and advertising across media platforms. The company was founded by Magid M. Abraham and Gian Mark Fulgoni in August 1999 and is headquartered in Reston, VA.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company