Eveready East Africa Ltd. operates as a consumer goods company, which engages in the provision of portable power solutions. It operates through the following segments: Automotive, Household, and Lighting. The Automotive segment offers maintenance free car batteries and vented car batteries, battery water, and battery acid under the brands TURBO and TURBOPlus. The Household segment provides dry cell batteries in carbon zinc, alkaline batteries, lithium, and rechargeable constructions under the brands TURBO and TURBOPlus; and includes company's fabric care division under the brand EVERCLEAN. The Lighting segment is composed of flashlights, lanterns, and bulbs under the brands TURBO and TURBOPlus. The company was founded on March 6, 1967 and is headquartered in Nairobi, Kenya.