Rapala VMC Oyj engages in the fishing industry. Its activities include sourcing, manufacture and distribution of fishing tackle equipment. The company operates in the Group Products and Third Party Products segments. The Group Products segment offers manufactured and branded products for winter sports and some other non-fishing businesses. The Third Party Products segment covers non-group branded fishing products and third party products for hunting, outdoor and winter sports distributed by the group utilizing the same supply channel. Rapala VMC was founded by Lauri Rapala in 1936 and is headquartered in Helsinki, Finland.
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