Footway Group AB engages in the operation of an online shoe retail store. It offers slippers, sandals, boots, sneakers, athletic shoes, high heels, and ballet shoes. It also involves in trading of clothes, accessories, supplies, and other related activities. The company was founded by Sara Wimmercranz, Louise Liljedahl, and Daniel Mühlbach in 2010 and is headquartered in Kista, Sweden.