Nelly Group AB is an online fashion brand among young women in the Nordic regions, which provides e-commerce business services. It operates through the Nelly and Central Operations segments. The firm offers fashion and beauty products to young women through Nelly.com with its brand NLY. The company was founded in 2004 and is headquartered in Boras, Sweden.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company