STRAX AB specializes in mobile accessories and connected devices. It operates through the Distribution and Own Brands segments. The Distribution segment consists of the STRAX group that carries out as a distributor, primarily in Europe, Asia, and the Middle East. The Own Brands segment comprises of the brand entities in the group including licensed brands. The company was founded by Ingvi Tyr Tomasson in 1995 and is headquartered in Stockholm, Sweden.