Synsam AB engages in the retail of optical products. The firm operates directly-owned stores, franchise stores, electronic commerce channels, and multiple subscription programs. It operates through the following geographical segments: Sweden, Norway, Denmark, Finland, and Other and Central Functions. The Other and Central functions segments include group-wide and head office functions, such as the treasury, finance and information technology. The company was founded in 1968 and is headquartered in Stockholm, Sweden.