COL Financial Group, Inc. is an online stock brokerage company, which engages in the business of broker of securities and provides stockbrokerage services through internet technology. It operates through the Philippine and Hong Kong geographical segments. The company was founded by Edward K. Lee on August 16, 1999 and is headquartered in Pasig, Philippines.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company