Asia Sermkij Leasing Public Co., Ltd. engages in the operation of a hire purchase business for automobiles. It operates through the following segments: Hire Purchase, Leasing, Loan, Factoring, and Insurance Broker. The Hire Purchase segment is involved in auto hire purchase services, principally for consumers. The Leasing segment offers auto and machine leasing services for commercial customers. The Loan segment provides lending services to hire purchase customers and automotive dealers. The Factoring segment includes domestic and international factoring services to commercial customers in various industries. The Insurance Broker segment focuses on broking services for the group's hire purchase and finance lease customers. The company was founded on August 17, 1984 and is headquartered in Bangkok, Thailand.