Bikurey Hasade (Holdings) Ltd. engages in the marketing and distribution of fresh agricultural produce. It operates through the following business segments: Procurement, Marketing, and Distribution of Agricultural Produce; Retail; and Non-bank Financing. The Procurement, Marketing, and Distribution of Agricultural Produce segment deals with logistics distribution and collection of fruits and vegetables. The Retail segment operates a chain of Shuk Ha'ir supermarkets. The Non-bank Financing segment provides credit by way of trading in deferred relays, mainly from third parties, as well as independent deferred relays through Green Arc Ltd. and Sheva Finance Ltd. The company was founded by Munir Sheva in 1952 and is headquartered in Kiryat Malakhi, Israel.