Direct Finance of Direct Group (2006) Ltd. engages in the provision of non-bank consumer credit services. It operates through the following segments: Providing Loans for the Purchase of Vehicles, Providing and Marketing of Solo Loans, and Other Activities. The Providing Loans for the Purchase of Vehicles segment offers loans mainly to private individuals, including licensed dealers, as well as business customers. The Providing and Marketing of Solo Loans segment provides solo loans for the purpose of supplementing equity for selected vehicle buyers. The Other Activities segment focuses on loans against private real estate encumbrances. The company was founded by Eran Ben Zion Wolf on November 11, 2006 and is headquartered in Petach Tikva, Israel.