TRIAL Holdings, Inc. engages in the planning, management, and operation of corporate groups centered on retail, logistics, finance and payment, and retail technology businesses. The firm operates its business through two segments Distribution Retail Business and Retail AI Business. The Distribution Retail Business mainly operates stores such as the discount store Trial. The Retail AI Business mainly engages in research and development aimed at turning stores into smart stores, sales of products related to smart stores, and contract work. The company was founded in April 1974 and is headquartered in Fukuoka, Japan.