SUNNY SIDE UP GROUP, Inc. engages in the provision of corporate marketing services. Its operations are carried out through the following segments: Brand Communication, Food Branding, and Business Development Business. The Brand Communication Business segment provides the total marketing communication support including promotions, digital marketing, and creation of casting based advertisements and offers shop-front promotions and planning and manufacturing of products. The Food Branding Business segment manages restaurants that offer all-day dining. The Business Development Business segment builds revenue by expanding group business domain through the development and creation of new businesses. The company was founded on July 1, 1985 and is headquartered in Tokyo, Japan.