GENDA, Inc. engages in the provision of amusement services. Its operations are carried out through the following business segments: Entertainment and Content Business. The Entertainment and Content Business segment provides amusement machine leasing, online crane games, sales promotions, character licensing, and others. It also provides digital transformation, food and beverage (F&B), character merchandising, mergers and acquisitions, and other financial services. The company was founded by Hisashi Kataoka and Mai Shin on May 10, 2018 and is headquartered in Tokyo, Japan.