9782 fundamentals

DMS, Inc. engages in the provision of mailing services, sales promotions, and events management services. Its operations are carried out through the following segments: Direct Mail, Sales Promotion, Events, Lease, and Others. The Direct Mail segment includes mailing services, database services (customer information processing), and direct marketing support (mail order business support). The Sales Promotion segment deals with the planning and production of magazine catalogs and related materials, campaigns, field service, telemarketing, Internet advertising, media services, and web marketing. The Events segment handles the planning and execution of sports events, cultural affairs, public relations, and special occasions. The Lease segment manages company-owned real estate for lease. The Others segment sells consumer electronics. The company was founded on April 4, 1961 and is headquartered in Tokyo, Japan.