Yamada Holdings Co., Ltd. engages in the retail and sale of electrical and home appliances, nursing and health products, mobile phones, and information equipment. Its products include color televisions, washing machines, cooking appliances, personal computers, telephones, fax machines, mobile phones, beauty supplies, jewelry, clothing, housing-related products and others. The company was founded by Noboru Yamada in April 1973 and is headquartered in Takasaki, Japan.