Rivalry Corp. operates as a holding company which intends to carry on the business of Rivalry Limited. Rivalry is an emerging sports betting and sports media company. It has developed an in-house technology platform offering fixed odds sports betting on both esports and traditional sports, in addition to an originally developed casino product called Rushlane. The company was founded by Steven Salz, Steven Isenberg, Ryan White and Kevin Wimer on October 28, 2016 and is headquartered in Toronto, Canada.